Social Media Manager
Sign up for the IT certification dedicated to social media management, based on a winning digital strategy and marketing techniques.
Advanced level IT certification
The certificationEIPASS Social Media Manager objectively certifies the possession of skills in the use of Social Networks for the management and promotion of projects through various online channels.
The social media manager is the digital professional who manages social media channels with news dissemination activities, creation and management of editorial plans, brand communication and promotion, of products, services and events, creating and sharing web content. The social media manager has the skills to create new business opportunities for the client, be it an institution, a company, a freelancer or a non-profit organization.
Work closely with the blogger and SEO specialist, also possessing skills in these areas. What distinguishes the social media manager is the overall vision: possesses creativity, competence and ability to structure one's actions in onewell-defined marketing strategy.
The social media manager studies the target and competitors, envision social suitable anddefines a digital strategy based on the client's objectives and budget. He deals with the operational management of social media, also in collaboration with other specialized professionals.
Finally, evaluate the results obtained with the appropriate tools. It's oneprofessional figure which has strongly established itself in recent years and is highly sought after by the job market.
EIPASS Social Media Manager is recognized by the Ministry of Education (MIUR) and constitutes a valid qualification for the recognition of scores in the scholastic context, university and competition.
What you will learn
- Understand the potential of storytelling as a marketing and communication technique functional to sales or development.
- Recognize the basics of online content optimization (SEO) and the purchase of spaces on search engines (WHICH).
- Create brand awareness and increase sales by exploiting the potential of influencer marketing.
- Create marketing strategies through social networks, such as Facebook, LinkedIn and Instagram.
- Use a blog as an integrated marketing tool and define your web reputation.
- Have visibility with Ads on Google and Social Media.
Spent
It also corresponds to the autonomous level requested in the CV Europass under digital skills item.
| National Council | number of credits |
|---|---|
| Journalists (awaiting application for reinstatement) | – |
We have created this certification path with established professionals in the sector.
- Giovanni Battista Coiante he is a digital entrepreneur, nominated by MiBACT as one of the 100 young Italian entrepreneurs who created an innovative startup. He is a trainer specialized in web marketing and trainer at the Lazio Region and the Rome Chamber of Commerce.
- Marianna Siani, Copywriter & Content specialist, specializes in the drafting of specific editorial projects for e-commerce, brand reputation e content marketing. Project manager, has been working in the digital marketing sector for years.
- Giulia Trapuzzano he is a copywriter, digital stategist e social media manager, deals with writing and corporate communication. For years he has taken care of the online image and digital PR of associations and companies, creates social ADV and communication campaigns.
- Matteo Acitelli he is an entrepreneur, 26 year old Italian journalist and digital marketer. He is the founder of many digital projects, consultant and Digital PR.
- Sasha Ferrarelli he is a Trainer & Web Marketing Consultant at an agency specializing in Marketing and Communication, SEO & Social Media Strategist.
Examination modules
- Storytelling
- Business Blogging
- Web Reputation
- Social Media Marketing
- Facebook Marketing
- LinkedIn Marketing
- Instagram Marketing
- Influencer Marketing
- SEO & WHICH